Case Study | Brownber Hall

Knowledgeable, hard-working and fun, Chris worked tirelessly to ensure our relaunch was a success. Highly recommended!
— Peter & Amanda, Brownber Hall

Peter and Amanda have recently taken over as the custodians of Brownber Hall, a beautiful Bed & Breakfast accommodation in the Yorkshire Dales. They needed help with a range of projects for a relaunch, including developing their brand identity, relaunching the website, managing Social Media and creating a CRM programme.

 
 
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Planning

The initial stage of this project was to first establish the requirements by completing a brief. After we had a clear idea of where they wanted to go with the project, the next stage was to build a wire-frame to structure the website, building it around our research of how customers use similar websites within the sector.

Once we'd established how the site would work best for customers, I set up a simple work log and the working processes required to complete the relaunch quickly. 

 
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Copy & design

Once the wire-frame layout for the site had been finalised, I set about researching and writing the content which would be used on each of the pages. Working closely with Peter and Amanda, I grew to understand them, the history of the hall and what makes it so special for guests.

Using assets created for Brownber Hall by the excellent Ben Copland, I updated www.brownberhall.co.uk and used the new branding to create a guest guidebook, menu, additional signage for around the hall and social media assets.

Finally, I scheduled and managed a photo shoot so the images on the site truly represent Brownber Hall's new direction. It also allowed us to capture the first round of updates to the decor.

 
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Press, social media, & CRM

Working with Peter and Amanda, I coordinated a campaign to promote the re-launch of Brownber Hall through local press. To do this we established a list of contacts, created a press kit and release for distribution.

Putting a social media strategy in place has been another top priority. Brownber Hall is now actively promoting a mixture of experiential and offer-based content across three social channels, each with a clearly defined function. You should also check out their inspirational outdoor adventures on Instagram!

Brownber Hall now also has a CRM programme to re-market to previous guests and welcome new and potential guests.  

We're at the start of a long partnership and there is a whole host of exciting projects on the books for 2017.